A recent survey by Rakuten Insight and MI2G reveals that 43.9% of Singaporean youths aged 18 to 35 attended at least one concert in the first quarter of 2024. This impressive turnout showcases the vibrant live music culture that’s alive and kicking among young Singaporeans. Concerts have proven to be more than just events—they’re pivotal moments in the social and cultural life of our youth.
Top Concerts of 2024
Let’s take a closer look at the top five concerts that had Singaporean students on their feet and singing along in early 2024:
Taylor Swift’s Eras Tour
Attendance: 46.6% of concert-goers
Taylor Swift’s Eras Tour was more than just a concert — it was a captivating journey through her music journey. Fans were treated to stunning visual spectacle, complete with elaborate stage setups and Taylor’s spellbinding performances. This concert was an absolute must-see for Swifties, leaving them enchanted by every song.
Coldplay’s Music of the Spheres World Tour
Attendance: 26.1% of concert-goers
Coldplay’s Music of the Spheres World Tour was an unforgettable sensory experience. The band mesmerised audiences with vibrant colours, immersive visuals, and interactive light shows, all while delivering their classic hits like Yellow and Viva La Vida. The energy in the crowd was palpable, making it a night to remember.
Bruno Mars’ 24K Magic World Tour
Attendance: 22.7% of concert-goers
Bruno Mars brought the house down with his 24K Magic World Tour. Known for his showmanship, Mars dazzled the audience with smooth vocals, dynamic choreography, and undeniable charisma. Hits like Uptown Funk and 24K Magic kept the energy high and the crowd dancing all night long.
Ed Sheeran’s + – = ÷ x Tour
Attendance: 13.6% of concert-goers
Ed Sheeran’s concert was an intimate and heartfelt experience. Armed with just a guitar and a loop pedal, Sheeran captivated the audience with his raw talent and emotional performances of hits like Shape of You and Perfect. Fans cherished the personal connection he created, making it a truly special night.
Mayday’s Nowhere Re: Live 2024 Singapore Tour
Attendance: 13.6% of concert-goers
Taiwanese rock band Mayday, brought their signature energy to Singapore with their Nowhere Re: Live 2024 tour. Their dynamic mix of classic hits and new songs, resonated with fans old and new, while their powerful performances and emotional ballads left a lasting impression on everyone in attendance.
Concert Spending: The Price of Unforgettable Experiences
For many concert-goers, price is no object when it comes to experiencing their favourite artists live. According to the survey, 39.7% of youths are willing to spend $200 or more on concert tickets. Whether it’s for front-row seats or exclusive VIP packages that include meet-and-greets, merchandise, and soundcheck performances, fans are eager to invest in a once-in-a-lifetime experience that they’ll cherish forever.
The Social Side of Concerts: Building Memories Together
Concerts aren’t just about the music — they’re about sharing unforgettable moments with friends and family. The survey revealed that 57.6% of youths prefer attending concerts with friends, while 25.2% choose to go with family. These shared experiences strengthen bonds and create lasting memories, proving that the true magic of concerts lies in the connections they foster among fans.
What’s Next: The Future of Concerts in Singapore
As the live music scene continues to grow, Singapore is set to become a hotspot for international and niche artists alike. With more big names returning to our shores and emerging talents eager to perform, the future of concerts in Singapore looks brighter than ever. Youths are ready and waiting for the next wave of performances, eager to fill stadiums, theatres, and concert halls with their enthusiasm and passion for live music.
The Concert Boom: A Cultural Phenomenon
For Singaporean youths aged 18 to 35, concerts are more than just events — they’re cultural milestones that offer unforgettable experiences. Whether it’s the thrill of seeing a favourite artist live, the joy of sharing the moment with friends, or the excitement of discovering new music, the concert scene in Singapore is thriving. So if you haven’t yet caught the concert bug, now’s the time!
Grab your tickets, gather your crew, and dive into the electrifying world of live music — where every show is an experience to remember!
