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CAMPUS

Media Camp 2022: Building bridges and binding bonds

The Diploma in Mass Communication Media Camp 2022 was held on 5 and Oct 6 in Agora Hall 4. More than 100 first and second-year students participated in the annual affair as attendees and student leaders, respectively. (PHOTO: Felicity Oh)

Media Camp is not just a chance to learn more about the media industry and sharpen communication skills, it also offers an opportunity for coursemates to network and build camaraderie with one another.

BY FELICITY OH

14 OCT 2022

The Diploma in Mass Communication Media Camp 2022 was held on 5 and Oct 6 in Agora Hall 4. More than 100 first and second-year students participated in the annual affair as attendees and student leaders, respectively. (PHOTO: Felicity Oh)

As part of the two-day-long Media Camp competition, 20 groups of first-year Mass Communication students were tasked to create a content package consisting of an article, social media posts, and a video to promote the brand Ikea. (PHOTO: Felicity Oh)

The atmosphere was nothing but lively and vibrant on the second day of the camp as teammates gathered to discuss and work on their three deliverables for the competition. (PHOTO: Felicity Oh)

Dini Qistina Bte Ali (left), a student leader at the camp, shared that team members pitched ideas enthusiastically. She was motivated to see the first-year students being enthusiastic and comfortable with each other. (PHOTO: Felicity Oh)

Though Lim Rui Heng and Tiffany Lim did not know each other prior to the camp, they shared that the camp helped them to become acquainted and work together more effectively. The content package served as a common goal for them to strive toward, and it aided their bonding process. (PHOTO: Felicity Oh)

Another student leader at the camp, Tay Fong Qing (standing), shared that the Media Camp was an opportunity for the first-year students to make new friends and forge stronger bonds with those they were already familiar with. (PHOTO: Felicity Oh)

Siti Nur Haziqah Binti Nor Shariman (left), a member of the student organising committee, shared that though the task of creating the deliverables was daunting, she saw that the first-year students were forging stronger bonds to create amazing works. (PHOTO: Felicity Oh)

The final task of the media camp competition was to give a 10-minute long presentation on the three deliverables to a panel of judges from TBWA, an international advertising agency. (PHOTO: Stacy Chew)

After the presentation, teammates celebrated and shared congratulatory words with one another. High fives and other encouraging gestures were exchanged enthusiastically. (PHOTO: Felicity Oh)

While waiting for all the teams to present their deliverables, games like Musical Chairs, Charades, and Scribble Telephone were set up to further encourage bonding between the first-years and student leaders. (PHOTO: Felicity Oh)

Mr Tui Jurn Mun, director of the School of Management and Communication, shared that Media Camp was a meaningful and rewarding experience that allowed students to take learning out of the classroom. (PHOTO: Stacy Chew)

Team 3, the winner of the Best Content Package category, shared that meeting and working with people who are outside of their circles is essential for growth and new ideas. (PHOTO: Felicity Oh)

The Media Camp wrapped up with a mass photo-taking session with the judges and Mr Tui. The hall was buzzing with conversation as students could be seen taking their own selfies and interacting excitedly with each other. (PHOTO: Felicity Oh)